The following day, Mooky Greidinger, the CEO of Cineworld, which owns Regal Cinemas, warned Universal as well that Regal Cinemas would also ban movie studios that do not respect the 90-day theatrical window. Later that day, AMC CEO Adam Aron composed a letter to Universal, which was also posted publicly, stating that “effectively immediately AMC will no longer play any Universal movies in any of our theaters in the United States, Europe or the Middle East.” NBCUniversal CEO Jeff Shell stated, “As soon as theaters reopen, we expect to release movies on both formats.” I took this to be a bold, premature statement from Shell. This all started on April 28 when The Wall Street Journal reported that “Trolls World Tour” had made more money in three weeks than the first “Trolls” film did in its five-month theatrical run.
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